Newt Gingrich is going up with his first ad in Florida, and it looks pretty simple. It's a just a clip from his South Carolina debate where he defended calling Barack Obama the"food stamp president." Rather than use music, the Gingrich ad crew just let the applause from the Republican crowd play. Here's the ad:
Meanwhile, Mitt Romney has a new ad targeting Spanish-speaking voters.
He's running a new radio spot featuring Reps Mario Diaz-Balart and Ileana Ros Lehtinen. He's already advertising on Spanish-language TV, plans to give a Cuba-Latin American policy speech in Miami Wednesday and appear at the Hispanic Leadership Network on Friday.
CONGRESSMAN MARIO DIAZ-BALART: “I am Mario Diaz-Balart. Republicans should elect the best candidate to go up against President Obama, the candidate with the plan to get our economy going and create jobs. I am convinced that Mitt Romney is that candidate. That is why I am with Romney.”
CONGRESSWOMAN ILEANA ROS-LEHTINEN: “I am Ileana Ros-Lehtinen. Mitt Romney will fight against the despotic efforts of Castro and Chavez. He understands the urgency to stop them and increase our support for the valiant heroes who fight for democracy in Cuba. The policy of Obama has failed. We need the leadership and conviction of Romney to change course in our hemisphere. That is why I am with Romney.”
FORMER CONGRESSMAN LINCOLN DIAZ-BALART: “I am Lincoln Diaz-Balart. The presidential election this year will be decisive for the cause of liberty. We have an obligation to confront Barack Obama with the candidate who has the greatest opportunity to win. That is why I am with Romney.”
VOICEOVER: “Paid for by Romney for President, Incorporated.”
MITT ROMNEY: “I am Mitt Romney. I am running for President and I approve this message.”
Gingrich also has a Spanish-language ad, but he doesn't criticize Romney. Instead, he bashes President Barack Obama -- much like Romney had been doing all along before suddenly finding himself on the back foot and attacking Gingrich. Among the criticisms Gingrich's new ad levels on Obama: "We are still losing our homes," a key issue in Florida, one of the centers of the foreclosure crisis. "Let's not make the same mistake," the ad continues. "This Jan. 31, vote for Newt Gingrich, the only candidate with experience, leadership and an economic plan to recuperate our country that we so love."